Link building is one of the most challenging parts of the entire SEO process , especially when it comes to e-commerce.
Anyone who has an e-commerce business knows that, in order to achieve high rankings in search engine results — such as Google — it is necessary to have strong links pointing to the website.
However, there is a very important question: how is it possible to Barbados Email List create links to your website that are capable of positively influencing its positioning in search results?
The reality is that there is no easy answer to the question above. For this reason, the search for SEO consulting is becoming increasingly common .
When running link building campaigns, you need to be very creative and learn to “think outside the box” to get good results.
Keep in mind that your goal should not be to get just any type of link, but those links that can make a difference in your rankings and that can make your site stronger than your competitors.
In this article, you will learn some link building strategies for e-commerce that can help your business stand out on the internet.
Good reading!
Main link building strategies for e-commerce
Along with content and technical SEO, an ecommerce website's backlink profile is extremely influential in helping it gain greater visibility for its target keywords.
Here are some of the top link building strategies for e-commerce.
- Earn links through great content on your website and blog
By creating high-quality, relevant content , your website can serve as a link-worthy resource for customers and professionals in your industry.
Link-worthy content should be current and can be anything from a fun infographic to a large-scale industry report.
Likewise, buying guides, how-tos, and review content can be great for answering informational intent.
This is an often overlooked aspect of informational content, as most businesses only look at blogs and guides in terms of on-page SEO signals.
Earning natural backlinks this way can be extremely rewarding, but it certainly helps to be proactive about sharing your content with industry publications as well.
Therefore, define quality content strategies to become a reference in the sector and publish on your website and blog.
2 – Link to other sites from your blog
When writing content for your blog, don’t be afraid to link to other websites or blogs. Obviously, this doesn’t include your main competitors, but other websites that are in the same niche.
Why?
Other webmasters will likely notice the link (from Google Analytics , SEMRush , or WordPress ) and, if they find your site useful, will link back.
Again, this may sound like a link exchange, but it’s not. This is actually advice given by Google.
- Write guest posts for industry-related websites
The guest posting approach is a great way to showcase your specific knowledge and expertise through written content while building links.
This strategy can get your content in front of a specific niche audience, which can lead to referral traffic as a result of your article's success.
Many reputable publications include backlinks in their guest post articles because they understand the value it brings to the contributor.
While a guest post with an unlinked mention or no-follow backlink is still valuable, it’s often worth prioritizing “follow” links as they will be more rewarding for your site’s strength in your backlink profile.
Therefore, it is important to assess whether or not a potential opportunity is likely to host backlinks.
- Perform competitor backlink analysis
Investigate your competitors’ link building efforts. Using tools like Moz Link Explorer or Ahrefs, you can audit a competitor’s backlink profile.
With this information, you can start to get an idea of where your competitors have been featured and why.
Finding opportunities is one thing, but we want to make sure that the backlinks to our sites are valuable.
Getting backlinks in quantity over the quality approach will not only reduce the effectiveness of link building but can also hurt a website’s ranking performance.
For an opportunity to be considered good, the potential site must receive a reasonable amount of traffic to maintain value.
You should ensure that the opportunity has the potential to bring referral traffic to your website. Ideally, the website should also include backlinks as standard.
Using SEM Rush, you can analyze the estimated paid and organic traffic of a potential website. This metric will give you a good indication of the quality of the potential opportunity.
You can also use these tools to find broken backlinks pointing to your competitors' websites.
It is very common for e-commerce sites to remove pages when they run out of stock, which means the link source is pointing to a broken page.
You can reach out to these publications to point this out and provide an example of a replacement on your ecommerce site, earning a valuable backlink in the process.
- Offer a product or service for review
Another great strategy is to work with popular journalists and bloggers to feature your product in upcoming buying guides.
Both journalists and bloggers often send a request for companies to send products in exchange for a review.
Simply offering free product samples to relevant influential contacts in your niche is a powerful way to increase your ecommerce website's referral traffic and backlink profile.
However, it's important to do your research and focus on relevant blogs and publications, as Google places more value on backlinks from sources relevant to the topic.
Choosing the biggest publications and influencers doesn’t always result in the most important links.
- Sponsor or speak at industry events
Another great link building strategy you can leverage is to sponsor or contribute to events, especially if they are high profile and industry specific.
Your participation in these events may lead to other newspaper links discussing the event, or simply other attendees blogging about your talk.
Conclusion
Link building is definitely a difficult process. It is time-consuming and requires a good understanding of how SEO for e-commerce works .
If you’re not sure how to do this and start getting links from any site you can find, you’ll likely end up with the opposite results. If done correctly, it’s the key to the long-term success of your business.
Good on-page SEO can get you to the first page of Google and good off-page SEO will get you to the top positions.
